Digital Marketing Manager
Location
Singapore
Reports To
Marketing Director
Key Responsibilities
- Development of the overall digital marketing strategy
- Plan and execute marketing campaigns for lead generation and brand awareness
- Define, plan and develop marketing lead gen content to drive inbound leads
- Facilitate the development of digital content for Epsilon such as video scripts, webinars, bite-size content
- Work closely with demand generation specialist to implement digital marketing activities across the broad range of digital marketing channels (SEO, SEM, Social Media, Website)
- Manage and maintain the company’s owned media (social media, website)
- Managing the group content and marketing strategy, roadmap and lifecycle from internal resources, teams, capabilities and vendors from ideation to rapid concept prototyping
- Rapidly experiment and iterate to increase conversion and content consumption
- Identify new types of content types/channels based on user research, jobseeker and employer behaviour, and market trends
- Optimising the content and marketing tactics using data analytics and user feedback
- Refining customer experience for new capabilities in partnership with 3rd-party solution providers, marketing, and other key stakeholders.
- Produce various marketing assets which communicate our service journey narrative to Singapore
- Manage inbound leads tracking and conversion end-to-end
- Measure and reporting campaign effectiveness
- Facilitate all monthly newsletters and EDMs
- Managing external marketplace and supplier’s listings
- Spearheading third party content syndication marketing efforts
Job Requirements
- Bachelor’s Degree, or equivalent experience in a relevant field / Bachelor’s degree in marketing or communication
- Good knowledge of marketing B2B digital marketing platforms
- At least 3-5 years of experience as a content and/or marketing manager for B2B products
- Expert knowledge in the latest digital and social media technology and channels and how-to best leverage for marketing programs as part of an overall social business strategy
- Exceptional project management and communications skills are essential
- Proficient / Strong working knowledge of HTML, wordpress, facebook, youtube, linkedin, twitter, google etc
- Highly motivated, quick learner, self-starter
- Hands on experience with inbound marketing systems and familiarity with marketing automation practice
- Mastery in digital channel and tactics eg SEO, programmatic, social media, email marketing, marketing automation, digital marketing analytics tools like Google Analytics
- Expert knowledge in using Pardot marketing automation & SalesForce
- Account-based marketing a plus
- Excellent writing and strong creatives
- Critical thinker with strong problem-solving skills
- A great collaborator, with a positive outlook and attitude