If information is gold, and wisdom is platinum, then content is now the supreme ruler of cyberspace.
- Are my customers geographically distributed?
If you are serving a global customer base, you will need to join a network that can give you strategic reach into a constantly growing IX ecosystem. Gain an advantage with access to major IXs which include AMS-IX, DE-CIX and LINX as well as unique exchanges in local markets such as NYIIX, SGIX, BBIX and JPIX
- Am I providing a good user experience?
On-demand scalable connectivity is as vital as delivering the best service experience. Consumers are now hyper-sensitive to slow digital experience. Being able to connect to an IXP at the click of a button and scale as per traffic volumes means gaining the ability to serve growing customer demands.
- How good is your connectivity?
Quality, quality and quality! Having the reach is great but the network infrastructure must be robust and secure, or some would prefer it to be carrier-grade. End-to-end service level agreement (SLA) and quality of experience (QoE) are crucial metrics for peering at an IXP.
- Do I have control over my network?
Absolute control and visibility over the network are mandatory functions to free up time and resources to focus on innovation and other business priorities.
Best of class remote peering should also be made self-service via an SDN platform, allowing OTT providers to choose where and how they interconnect globally.