In a world powered by software applications, it is easy to ignore the need for high-quality voice calls. Widespread digitalisation in businesses has connected us better with the services we consume yet at the same time, they have become more and more impersonal. There’s no longer a need to speak with someone to complete a purchase or access government services.
However, customer-centric businesses understand the need for reliable voice calls to reach out to consumers and provide after-sales support. The fastest way to get more information about a service or product is still by ringing up the business. A study by Google has shown that calls are valuable to businesses and 61% of mobile searchers find calls to be the most important in their buying journey.