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Europe and Asia are home to some of the world’s largest and most connected economies. In an increasingly digitalised region with over 2 billion online users, Asia has become a dynamic market with untapped potential for European businesses.

Digitalisation and personalisation of services are important factors in localised markets. Modern consumers want location-based functionalities and services tailored to their country or region. For European businesses looking to Asia, this means setting up a local network presence which can often be very expensive, complex and unsustainable.

To capitalise on the business potential abroad, business leaders in Europe are beginning to realise that global networking capability is essential in accelerating their presence.

Many network service providers and enterprises may not have the expertise to build an entire network in foreign markets. On the other hand, they cannot afford to employ a local workforce to manage multiple service providers across every single market. It only gets more complicated as they set up new data centres and branch locations with multiple cloud connections and peering with local service providers.

Network innovation comes hand in hand with technology adoption. Without a reliable network, it is impossible to deliver the best service experience to the end users. Network operators and enterprise companies looking abroad should focus on their core business without having to worry about the connectivity powering theirs or their customers’ applications and services.

Whether it’s connecting to Cloud services or accessing interconnected data centre networks, a new networking model can drive greater innovation and increase productivity.

New Networking Model for the Future Enterprise

What defines the new networking model? Agility, scalability, flexibility and performance.

This is particularly important for businesses in the pilot phase of entering new markets. Firstly, your business has zero experience in that market and no local team to manage the infrastructure. Secondly, enterprises and start-ups are adopting the fail-fast system so long-term commitments are not viable.

Lastly, how good is a service when the end users cannot access it or experience poor performance?

While you may argue that some large businesses have ample resources to manage the individual networks. More often than not, they end up limiting themselves to a closed ecosystem which stifles innovation and their future growth. The new networking model should allow network service providers and enterprises to manage all of these concerns as they expand across geographies.

Interconnecting between network ecosystems means having diverse connectivity options and delivering a consistent experience. On the other hand, it is also about how you are able to consume these network services. With Software-Defined Networking (SDN), connectivity is delivered on-demand via a self-service platform.

Connecting European Enterprises to Asia and Beyond

There are many ways an enterprise can connect globally, depending on their immediate requirements and business goal. It is entirely up to the business to decide on the best practices.

However, choosing the right service provider is going to make a big difference. Enterprise IT infrastructure will only become more complex. The underlying network should be cohesive, not creating silos and complexities.

For European companies with endeavours in Asia, it is absolutely critical to have an open ecosystem where there is the freedom to interconnect data centres, directly connect to an array of Cloud Service Providers (CSP) and peer with local service providers from anywhere around the world. The new networking model can make it easier and more efficient for enterprises grow their presence abroad.


With an SDN platform like Infiny, we have created a seamless way for enterprises to leverage a carrier-grade, high performance Ethernet network that’s hyperconnected and hyper-scalable. Procure and manage on-demand network services with flexible bandwidth options and duration while having complete control and visibility over the performance.

The power of connectivity is at your fingertips. It doesn’t matter whether you are connecting your data centre location in London to Singapore or establishing a direct connection to Microsoft Azure. Don’t let the lack of agility, scalability, flexibility and performance in your network slow down your global ambitions.

Get in touch with us to learn how you can grow your business with us. Not a European business? No problem, we’ve got you covered. We can connect you around the world, just tell us where!

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