These extremely dynamic characters are at odds with traditional networking models. Almost every key behaviour is challenged by networking models that are slow, inefficient and built to serve brick and mortar multinational corporations. The old way of approaching connectivity actually inhibits innovation and makes it increasingly difficult to change and grow.
An ideal scenario for network operators selling connectivity would be to lock customers into multi-year deals where businesses have to estimate their usage in the long-term. There would be limited scope for scaling up or down and rolling out new services could take weeks or months.