Epsilon and an Over-The-Top (OTT) Unicorn, who delivers one of APAC’s leading mobile messaging applications, have collaborated to connect and optimise their messaging platform and deliver the best possible experience for end users.
The OTT company needed to support the growth of its multi-platform mobile app around the globe and wanted a partner that could give them flexibility, cost-efficiency and diverse routes.
The challenge was to deliver services to users who are hyper-sensitive to Quality of Experience and Service. Users will not tolerate any downtime or network failures and demand that their apps and services work perfectly every time. The risk with this is that the app will not gain any new subscribers and users will move on to other messaging apps.
Any lags, technical faults or delays will not just impact its users but also the business’ bottom line. The quality of connectivity and service is so important to maintaining customer relationships and ensuring the quality of user experience.
”OTTs come to us because we deliver networking with the same flexibility and agility that they experience with their Cloud-based applications and services. We are able to move faster than legacy networking while putting control directly in the OTTs’ hands. They benefit from a networking provider that understands their needs and can execute with a model that mirrors their own. We make networking easy for OTTs.Jerzy SzlosarekCEO, Epsilon
- Scalability and Flexibility
OTTs can seamlessly scale-up their networking to meet new demand, as well as the freedom to enter new markets with a single unified networking model
- Rapid Provisioning
OTTs can click-to-connect to global destinations via a web-based portal or integrate connectivity into their existing platforms via APIs
- Guaranteed Performance
Epsilon offers guaranteed performance that ensures end users receive the best possible experience with maximum uptime
- Greater Simplicity
OTTs gain global reach, direct access to world-leading Cloud Service Providers and Internet Exchanges across the globe from a single supplier
- New Efficiency
OTTs can go beyond the legacy networking model with no need to over provision or deploy networks before demand emerges; allowing greater cost-savings in the long-term
”For OTTs, Quality of Experience is absolutely critical for their applications and their businesses as a whole. They need networking that can deliver both performance and flexibility to ensure they can keep pace with demand. Users are hyper-sensitive to quality issues and will not use a service that offers diminished performance or downtime. Networking can be an enabler for growth and help OTTs to move faster than competitors.Prasanna CSenior Product Manager, Epsilon