The shift towards remote working models and a more globalised workforce following the pandemic has necessitated the acceleration of digital transformation. As enterprises continue to scale their businesses, there is increased demand for reliable, efficient, and seamless interconnectivity to data centres and the cloud.
With enterprises constantly seeking connectivity solutions to support their business endeavours, opportunities for service providers remain abundant. However, to stand out from the competition, service providers require an enhanced business model that can accelerate time-to-market in this dynamic environment. It is imperative that customer experiences are optimised by having a wide suite of flexible, scalable connectivity solutions and rapid deployment capabilities.
How can carriers or data centre operators keep pace with evolving customer needs and offer new connectivity services on-demand and efficiently?
- Capture New Revenue
Carriers and data centre operators can monetise new services, win new and larger contracts, and grow in new areas with an expanded service offering. They can immediately sell services beyond their traditional boundaries. At the same time, catering to the needs of both digitally advanced customers and ones that are at the beginning of their journey.
- Play a Critical Role in Transformation
As enterprises deploy digital transformation projects, they look to their carrier and data centre partners to support their hybrid cloud strategy. This includes providing direct connection to multiple cloud services and accessing data centres globally. They can offer a starting point for transformation and deliver a mix of network services that support public and private cloud.
- Increase Customer Loyalty
Those who grow together stay together. An SDN platform can help a carrier or data centre operator to proactively engage their customers before they need them. They can position themselves as a strategic network partner with an assortment of high-performance connectivity solutions.
- Rapidly Adapt to New Demand
The shift to remote working we have seen in 2020 is unprecedented. An SDN platform can deliver on-demand network services that can be rapidly scaled up across a global footprint. It delivers new agility without long-term commitment or having to source for new network partners across the globe.
- Support Continual Transformation
With the support of an SDN platform, service providers can be assured that new features and services are constantly being added. This ensures that these service providers can continue to their customers’ continual transformation and the evolution of their IT environments.
With the right SDN platform partner, they can stay ahead of the competition and maintain their positioning in the market.